Entrepreneurship in business has always been a thing but in the last 10 to 15 years, entrepreneurship has become a fundamental part of the world economy. New business ideas emerge everyday, some of them with a great market potential.
There are some basic elements to every project -branding, product and team quality- however, they don’t guarantee the success of a startup.
A key ingredient for your startup’s success is marketing. But don’t be fooled, though. Applying a successful marketing strategy can be challenging at times but there are some guidelines you can follow to make it easier.
Here are 5 simple marketing tips to help you along your journey.
1. Get your startup online
Bill Gates said, “If your business is not on the Internet, then your business will be out of business”, and he’s right.
About 60 percent of very small businesses (1 to 5 people), don’t have websites. Of those, about 12 percent have Facebook pages. That leaves a lot of businesses relying on word-of-mouth to get their name out.
Getting your startup into the digital era is the most important rule of Marketing. Whether it is by developing an intuitive website, setting up your social network channels or writing a blog, you must be online.
2. Create your Buyer Persona
If you don’t know where you are going. How can you expect to get there? – Basil S. Walsh.
Everybody wants a lot of followers on their social networks and traffic on their website. Just make sure you are getting a valuable traffic. If you don’t have a clear target, how will you know if your message is getting out there?
Create your Buyer Persona, a semi-fictional representation of your ideal customer, based on your market research, actual customers, and their behavior patterns and motivations.
Focusing on your strategy and staying inside your budget is easier when you know who you are talking to.
3. Stay local as well as online
Be an active part of your community. There are many options for you to participate in your local ecosystem as well as online. Don’t work from home, don’t rent your own office.
If your startup is small and you can afford it, always go for a coworking space. You’ll meet more people, and they’ll get to know your business. Word-of-mouth is a powerful -and sometimes underestimated- marketing tool.
4. Use Google+
“If it’s not on the first page of Google, it doesn’t exist”
Google is not only a searching tool, or the biggest free email provider. It is also a very powerful marketing tool. Build your Google+ profile and share valuable content. After all, Google+ pages are often at the top of Google search results.
We all know that content is king and in the world of digital marketing it all comes down to whether or not your ideal customer will find you when they need you, so make sure you use an effective search engine optimization (SEO).
5. Pay attention to your writing
Social media helps you build your brand. SEO helps you get traffic and make sales!
Even with a strong marketing strategy, if you don’t really pay attention to your writing you can end up lost in a sea of millions of web pages. Google doesn’t just list results for your queries, it ranks them according to some specific elements.
Google algorithm looks for important words at specific places, so you must write in an SEO-friendly format. Companies usually pay for SEO optimization but many startups can’t afford it.
Don’t worry, though. There are always some basic guidelines you can follow that will help you make a huge difference for your content.