marketing newsletter

Strengthen your marketing strategy with a marketing newsletter

A newsletter is a very effective tool applied within a digital marketing strategy; however, in order to achieve your newsletter goals without being sent to the spam folder, you need to consider some simple but important things. What is newsletter marketing? In order to implement a newsletter within your marketing plan, you need to really understand what newsletter marketing is. Newsletter marketing is the practice by which companies send informational and product-focused content ...

Read More
angel investors versus venture capital featured

Angel Investors versus Venture Capital

Having a powerful business plan is essential to get funds for your startup, but the process of searching for capital can be simpler if you know what each investor can offer you. The degree of an investor’s control over your startup and his participation in the decision-making process may influence your choice of one kind of investor over another. Should you need more guidance through operations or a more thorough contacts ...

Read More
capital raising process for startups

Valuable tips on raising capital for your startup

There will always be ways to fund your startup. There’s always money for good ideas. The main question you should ask yourself if you are looking to raise capital for your company is not “where” but “how”. How to get there well prepared? How to give your best in this crucial moment? How to successfully manage those funds? Build a valuable contacts network Building a quality business network is an investment you ...

Read More

6 funding alternatives for your startup

If you have a startup, maybe you will ask yourself these two questions: How to choose the most appropriate funding alternative? How to be successful in the raising capital process? In this article, I will share with you the 6 funding alternatives for your startup, which include a brief definition and the main characteristics of these. Bootstrapping is an unknown, but a widely used system. It refers to funding your startup on ...

Read More

5 Marketing tips for startup founders

Entrepreneurship in business has always been a thing but in the last 10 to 15 years, entrepreneurship has become a fundamental part of the world economy. New business ideas emerge everyday, some of them with a great market potential. There are some basic elements to every project -branding, product and team quality-  however, they don’t guarantee the success of a startup. A key ingredient for your startup’s success is marketing. But don’t ...

Read More

Brand your Startup and enhance it with Marketing

Today’s market is immensely powerful and competitive, making your brand a boom is hard work that deserves dedication, creativity, research, and wisdom. Surely you are associating the word brand with the image of your product, which is not completely far from the idea, however, this is just the tip of the iceberg. This issue requires a lot of attention and a some insight to succeed, considering that we have a range of ...

Read More

Simple ideas to stimulate creativity

  Do you feel lack of inspiration? Sometimes when we are immersed in the work of the day, we start to do things in an automated way which does not favor innovation and creativity to be closer to our projects. The word creativity is part of those concepts that are difficult to define, even though is currently taken in a positive sense, it has not always been that way. Being creative is having ...

Read More

5 concepts you should know if you are looking for funds

If you are starting a business and are looking for funds for your business, you may well have asked yourself either (or both) of these questions: ¿What financing alternatives do I have? How should I prepare for such financing? If this is your first time in a capital raising process, you are likely to find yourself in the middle of conversations that seem to be in a foreign language. But, don’t worry about ...

Read More

How to decide whether to outsource a service for your startup

Surely you have faced this situation before: insource or outsource a service for your startup There is a large list of services that force you to face this dilemma on your company, such as website design and programming, social network management, traditional marketing campaigns, application programming or content writing for your communications strategy. Regardless of the service that exposes you to this dilemma, you must make a decision using criteria that allow ...

Read More